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Johannesburg, South Africa — At a time when the cultural economy faces increasing pressure, Artist Proof Studio reaches a significant milestone — 35 years — with a message that extends far beyond celebration.
In collaboration with Strauss & Co, the studio presents a landmark exhibition and timed online sale, positioning art not only as an object of value, but as a vehicle for sustaining the future of South African creativity.
This moment is not merely retrospective. It is an invitation to participate.
A Studio That Shapes Futures
For over three decades, Artist Proof Studio has stood as one of South Africa’s most vital incubators of artistic talent. Each year, close to 100 emerging artists gain access to its intensive training programmes — a rare opportunity in a landscape where formal arts education remains inaccessible to many.
The studio’s model goes beyond technical instruction. It merges printmaking mastery with critical engagement, professional development and mentorship, creating a generation of artists equipped to navigate both creative and commercial realities.
At its core lies a simple but powerful principle: access creates possibility.
The Economics of Art, Reimagined
The sustainability of this model depends on a delicate balance — philanthropy, institutional support and the sale of artworks. The current exhibition and online auction are therefore not simply commercial platforms; they are lifelines.
Each acquisition contributes directly to:
– Educational bursaries and scholarships
– Studio access and production resources
– The continuation of an alternative, highly effective arts education system
In this context, collecting becomes an act of patronage — one that directly shapes the trajectory of emerging artists.
Printmaking’s Quiet Power
Within the contemporary art market, printmaking occupies a distinctive space — often overlooked, yet rich with potential.
Compared to traditional mediums, prints offer:
– A more accessible entry point for collectors
– Strong artistic and technical value at relatively attainable price levels
– Sustainable income opportunities for artists through editioned works
As digital platforms expand the reach of the art market, printmaking is experiencing renewed relevance. Online auctions and exhibitions now enable broader audiences to engage with the medium, bridging the gap between emerging artists and global collectors.
The APS sale exemplifies this shift — demonstrating how digital access can translate into tangible support for creative ecosystems.
A Moment to Engage
The anniversary exhibition, hosted at Strauss & Co’s Houghton space, brings together works by both established alumni and emerging voices. For collectors, it offers a rare opportunity to acquire museum-quality prints while contributing directly to the sustainability of arts education.
Running concurrently, the online auction continues until 17 April, expanding access beyond the physical gallery and reinforcing the role of digital platforms in shaping the future of art commerce.
A highlight of the closing programme is an intimate walkabout, led by Kim Berman alongside Nathi Simelane and Wilhelm van Rensburg, offering deeper insight into the works, the process, and the broader significance of printmaking today.
Beyond Acquisition
In a constrained economic climate, institutions like Artist Proof Studio rely not only on admiration, but on participation.
To support this initiative is not simply to purchase art.
It is to invest in education, in community, and in the cultural future of South Africa.
Exhibition Details
Exhibition: Artist Proof Studio at 35
Venue: Strauss & Co, 89 Central Street, Houghton, Johannesburg
Gallery Hours: Monday – Friday, 09:00 – 16:00
Online Auction: Live until 17 April
Auction Link: www.straussart.co.za
APS Website: www.artistproofstudio.co.za
Closing Walkabout:
Date: 15 April
Time: 16:00 – 17:30
